So let me put this card on the table. I am a Christian. And then let me put this one down. Nothing disturbs me more than Christian propaganda. What do I mean? As Jacques Ellul points out in the quote below, Christianity, which claims to be truth, after being put through mass media propaganda, ends up merely as an ideology. And as such “It serves everybody as an ideology with the greatest of ease, and tends to be a hoax.” And it is this hoax that many believe to be the truth. And it is this hoax that those who have rejected Christianity tend to believe defines it. But I am not here to defend the message of Christianity.
It is ironic that Christians invented the term propaganda, through the Roman Catholic Curia, to define the means of spreading the gospel. Something more like missionary work. Originally it meant something much closer to propagation. And propagation is the natural spreading or multiplication of an idea. Propaganda is definitely not natural. Now I can hear some people saying ‘Well missionary work certainly isn’t natural.’ But I would disagree. When Jesus says in the Gospel of Mark (chapter16 verse 15) “Go ye into all the world, and preach the gospel to every creature.” He certainly doesn’t mean doing so by impersonal and all surrounding means. He isn’t imagining mass evangelistic rallies in 80,000 seat sports colosseums, “Christian” Movies, pop music, comic books, video games, television channels, websites, social media, etc.
(And if you are wondering why I’m lumping all of these mass media together and calling it propaganda I suspect you haven’t read the entirety of this series which started several years back, where, following Jacques Ellul’s definition of Propaganda, we pointed out that much being disseminated by mass means is by default already propaganda. Go ahead. Stop. Go back. Catch up. Then come back when you can. I’ll wait. Click this to begin.)
A brief outline of Christianity and the developing system of Propaganda might go something like this. At the dawn of Christianity Jesus and his disciples had no access to propaganda techniques. Jesus emphasized personal human communication and consciously rejected the means of power. Christianity was seen as a powerless sect of Judaism by the Roman Empire. Yet the message spread as the absolute counterpoint to Roman propaganda, which was developed through the minting of money with Caesar’s image, the gladiatorial games and most of all through the unconquerable power of the legions. There were periods of violent persecution. And this persecution not only didn’t stamp out the sect, it caused the sect to grow. But there came a day when the Emperor Constantine legitimized Christianity, even converting to it himself and eventually in it’s closing days Christianity was made the official religion of the Empire. And this is the moment when things began to change. The Roman government turned the Christian faith on its head by using persecution and censorship created forms of propaganda to convert the decadent Empire in its waning days. Christianity survived, but Rome was already too far gone it fell. But the damage was done. Christianity was aligned with power now, which perverted the message of Jesus in many ways, though as long as the scriptures were there it couldn’t completely distort the humbler message contained in the Bible.
But distortion did occur whether through Crusades (a Christian imitation of Islamic Jihads), the selling of indulgences (which provoked Martin Luther and helped spawn the Reformation) or worst of all the Inquisition (in which power was grafted so deeply onto the Christian vine that it nearly killed it). All of these were also accompanied by successive waves of propaganda. But this propaganda, though fierce at times was much less total than propaganda had become by the mid-20th Century. After two world wars and the rise of totalitarianism and the propagandas used to combat the fascist and communist the world of the 1950s and 1960s saw Christian propaganda grow stagnant and completely ineffective. It is at this point that Jacques Ellul’s book Propaganda was published. Ellul too was a Christian. But he certainly didn’t spare his fellow believers. He knew what was coming. Allow me to quote at length from his book on the subject.
“Obviously, church members are caught in the net of propaganda and react pretty much like everyone else….
“Because Christians are flooded with various propagandas, they absolutely cannot see what they might do that would be effective and at the same time be an expression of their Christianity. Therefore, with different motivations and often with scruples, they limit themselves to one or another course presented to them by propaganda. They too take the panorama of the various propagandas for living political reality, and do not see where they can insert their Christianity in that fictitious panorama….
“At the same time, because of its psychological effects, propaganda makes the propagation of Christianity increasingly difficult. The psychological structures built by propaganda are not propitious to Christian beliefs. This also applies on the social plane. For propaganda faces the church with the following dilemma:
“Either not to make propaganda — but then, while the churches slowly and carefully win a man to Christianity, the mass media quickly mobilizes the masses, and churchmen gain the impression of being ‘out of step’, on the fringes of history, without the power to change a thing.
“Or to make propaganda — this dilemma is surely one of the most cruel with which the churches are faced at present. For it seems that people manipulated by propaganda become increasingly impervious to spiritual realities, less and less suited for the autonomy of a Christian life….
“I already have stressed the total character of propaganda. Christians often claim they can separate material devices from propaganda techniques — i.e., break the system. For example, they think they can use press and radio without using the psychological principles or techniques that these media demand. Or that they can use these media without having to appeal to conditioned reflexes, myths, and so on. Or that they can use them from time to time, with care and discretion.
“The only answer one can give to these timid souls is that such restraint would lead to a total lack of effectiveness. If a church wants to use propaganda in order to be effective, just as all the others, it must use the entire system with all its resources; it cannot pick what it likes, for such distinctions would destroy the very effectiveness for which the church would make propaganda in the first place. Propaganda is a total system that one must accept or reject in its entirety.
“If the church accepts it, two important consequences follow. First of all, Christianity disseminated by such means is not Christianity. We have already seen the effect of propaganda on ideology. In fact, what happens as soon as the church avails itself of propaganda is a reduction of Christianity to the level of all other ideologies and secular religions.
“Christianity ceases to be an overwhelming power and spiritual adventure and becomes institutionalized in all its expressions and compromised in all its actions. It serves everybody as an ideology with the greatest of ease, and tends to be a hoax. In such times there are innumerable sweetenings and adaptations, which denature Christianity by adjusting it to the milieu.”
And obviously Ellul’s words can be applied across the religious and political spectrum, which is the point of his book Propaganda.
Now I as a Christian first read these words around 1982. I had been deeply troubled by developments in culture at that time. These developments included the rise of a Christian music industry (known as CCM – Contemporary Christian Music, though I felt it really stood for Commercial Christian Music) a rising Christian movie and television industry, and most troubling of all a kind of conservative political movement that equated Christianity with then current right wing political issues. And I’m not saying there isn’t an overlap, but it’s also clear that at that time there was also overlap with the liberal spectrum as well, which was why many Christians voted for Jimmy Carter for president in 1976. Since that time the lines have been drawn much sharper. And that is a direct result of rising propagandas from that time. Today’s polarizations are the direct ancestors of the propagandas of the 80s, both left and right.
If one was to be transported back to America in 1970 one would find confused weak churches unable to really understand what was going on the steaming hothouse of the Sixties. Conservatives and fundamentalists not only had little voice propagandistically, they didn’t crave that kind of voice. They were reading Hal Lindsey’s The Late, Great Planet Earth and digging in for the coming Antichrist. They just assumed it was all over. But the Jesus People, a now forgotten movement, sometimes erroneously called Jesus Freaks, were beginning to reap a bounty of new but less conventional converts from the cultural debris of the Hippie Movement in California. And they made underground Christian newspapers, Christian T-Shirts with slogans like ‘Christ, He’s the Real Thing’ complete with imitation Coca-Cola logo, bumperstickers, and most importantly Jesus Music.
Now there was about five years when this new Christian music had a fresh feeling to it. But by the end of the Seventies the music had been contained by the very newly dominant CCM industry. That combined with the new political consciousness, a product of a wing of the Charismatic Movement, created the new Christian propaganda which haunts us to this day.
And so whether in the highly repetitious music of 21st Century Hillsong churches, the more sophisticated pop music of so many imitative Christian bands, manipulative movies like God’s Not Dead, the theatrical megachurches, prosperity teachings, the dumbing down of so many Christians in favor of a feel good message.