21st Century Propaganda #4: Us Versus Them
If only it were all so simple! If only there were evil people somewhere insidiously committing evil deeds, and it were necessary only to separate them from the rest of us and destroy them. But the line dividing good and evil cuts through the heart of every human being. And who is willing to destroy a piece of his own heart? –
Aleksandr Solzhenitsyn from The Gulag Archipelago 1918-1956
Besides being the all-encircling communication finding us alone in the mass and giving us essentially what we want, nay need, to hear, while moving us into its own direction, Propaganda must always contain an Us vs. Them. This is a salient feature. That is there must always be an enemy of some sort to define ourselves against. So if you are a vegan it is the meat industry. If you are an anarchist you have the state. If you are a feminist you have the patriarchy. If you are a right wing Christian you have the liberal government. Etc. Etc. Now the complexities here go far beyond one Us versus one Them. At any given point America can be suspicious of Russia, China or the Islamic Jihadists. And calling someone else a Nazi or a Fascist is always useful in dehumanizing the opposition. It’s always been interesting to me that the insult Communist doesn’t have the same transgressive weight, though it should. The Communist death toll of the Soviet Union and China alone is perhaps upwards much higher than 50 million, not including war deaths. Yet again that strangely silent condemnation too is a result of the Us and Them of Propaganda.
It is commonplace now to admit that we have arrived at a time of extreme polarities. And likewise it is commonplace to blame Them for doing this to Us, when we ourselves, whomever we are, have a big stake in the proceedings. And the new 21st Century forces of Propaganda have upped the ante through the internet and social media. The new Propaganda infests our thinking in a way Orwell couldn’t have imagined. People live lives peaceably for the most part. Then a news event from thousands of miles away will suddenly call out to us, will rattle the organs of comment, or dissent. Within a couple of hours the spin will be at tornado strength. Memes and articles will be shared, wrong word, ‘share’ sounds far too friendly, disseminated, yes much better, disseminated on a multitude of social media accounts. And yet most of this, except for those few people actually touched by the event physically, is just pixels on a screen. They come and go everyday. We get little rest. Our nerves are frayed. And yet we know without a doubt who the enemy is. It is one of those clusters of digital information. Because in daily life we don’t actually see the other as the demon we encounter online. But Propaganda creates the force behind the paranoia of Us and Them.
Now obviously if you go back into history a Them have always existed for an Us. It’s hard to avoid. It’s not just the other race, it used to be the people in the next valley who made terrible cheese. The Romans had the Barbarians and the Christians. The Medieval Church had the Moslems and the Heretics. Islam had the Infidels. Enlightenment Progressives had the Superstitious and the Ignorant. The Communist had the Bourgeois Capitalists. The Nazis had the Jews. The Americans had the Soviets. The Chinese had the Americans, then the Russians. The Jews have the Arabs. The Fundamentalists have the Secular Government. The New Atheists have the Religious. The Alt-Right has the SJWs. Antifa has the Alt-Right. And it goes on forever. And the situation is completely inflamed. Though fewer people are dying in wars and diseases than at any point in recent history. The level of complete fear in the early 21st Century is off the charts.
How did we get here?
It was during the prelude to World War 2 that the propaganda machines revved up with an excruciating din. Nazi Germany set the bar high with a total encirclement of the German people. But Soviet Russia was not too far behind in the winner take all sweepstakes. America was still fairly provincial at this point. Purposely living behind its oceanic moat. There was however a fair amount of New Deal FDR propaganda during this era. Then the war came. And not only did the countries of the world have to get on the ground to fight but with the technologies of radio, newspapers, even comic books, the propaganda war had to be engaged as well. Even cigarettes were rebranded and sent into war. Ever heard of Lucky Strike Green? And so war propaganda encircled the people of many countries, especially the United States.
When the war was over you’d think the propaganda war would have ended too. But the war, as in all wars, did not end neatly. And so began the Cold War, which was first and foremost a propaganda war. It was as though someone lost the key that had accelerated the Propaganda Machine. Whether it be the Gulags or the McCarthy anti-communist hearings, propaganda remained at fever pitch, dividing Us from Them. The space race, the nuclear arms race, proxy wars, continued the east/west war. In America the fearful conservative forces were so strong that for many years no one would dare openly identify as left leaning. But the tactics had been too ham handed, too transparent. And then everything changed.
By the late Sixties a generation of youth no longer afraid of the American propaganda arose. And they rebelled. Now on the left this was seen as a glorious moment of liberation. Finally people could say and do whatever they wanted. By the time of Watergate and Nixon’s resignation there was a sense of leftish superiority that spread throughout the media. New ideologies came to overturn not only the enforced Americanism but soon it would call into question much of the bedrock of Western Civilization. It is almost impossible to imagine something like Lord Kenneth Clarke’s Civilization being produced on PBS or the BBC today. Second wave Feminism, Queer Theory, Deconstruction, Identity Politics would eventually call into question the very soul of all that had been a part of European and Western history. And the new propaganda would prove to be just as encircling as any other. Unless you happened to be a member of one of those institutions still connected with the historic past, and especially if you were a conservative Protestant Christian.
And so by the late 1970’s the Evangelical Christians, too, had joined the ranks of the propagandized. Not that they lobbied for anything resembling traditional Christianity. With their Christian music, movies and television they again appeared by the mid-80’s to be one more bizarre propaganda bloc. Eventually the left and right in America would be heavily influenced by the Sixties Era radicalism and the 80’s Era conservatism. And so insanely loud did these culture wars become that by the time of the fall of the Berlin Wall, and the end of the Soviet Union, not many Americans actually noticed. They’d actually found a new enemy… each other. I remember walking through New York City with a Russian friend, Sergei, during the 1991 coup that ended the Communist Era. We had many intense discussions about what it meant. Most of the New Yorkers I bumped into during that moment hardly even knew what was going on. The Cold War was already so over. But the roots of today’s polarization were coming along quite fine: Thank you very much.
In the 90’s conspiracy theories became the order of the day. Some unseen force was always responsible for our problems. The Oppressors, the Patriarchy, the Fundamentalists, the Liberals, the Gays, and eventually more and more cryptic names began to appear: the Freemasons, the Bilderberg Group, the Neo-Nazis, and of course the Illuminati. Interestingly enough in a book called The Fifty Greatest Conspiracies of All Time: History’s Biggest Mysteries, Coverups, and Cabals, the authors take great pains to explain in the forward to the book that they wouldn’t give credence to Jewish conspiracy notions, since for some odd reason they felt that somehow they weren’t legitimate, unlike, say, Illuminati or David Ickes reptilian theories. By now those folks have had to eat steaming casseroles of baked crow. Antisemitic notions and conspiracies have since returned with a vengeance infiltrating both the left and the right.
And in the 21st Century Propaganda continued to spew forth as terrorism grew to unbelievable proportions requiring much more propaganda just to manage the chaos. And into this reality void stepped social media…
Come back next time if you dare. I’m bringing this down to your digital doorstep.
This entry was posted on July 10, 2017 by The Anadromist. It was filed under Alt-Right, Antifa, Antisemitism, Christian History, Christian Music, Christian Propaganda, Communism, Conspiracy Theories, Gulag Archipelago, Holocaust, Illuminati, Jews, National Socialism, Nazis, Politics, Postmodernism, Propaganda, Propaganda: The Formation of Men's Attitudes, Propagandes, Red Scare, Russia, Solzhenitsyn, Soviet Union, The Anadrome and was tagged with Alt-Right, Antifa, Christianity, communication, Conspiracies, History, Jacques Ellul, Politics, Propaganda, rage, Social Networking, Solzhentisyn, USA.