Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
Jacques Ellul – Propaganda
So then Propaganda surrounds us. (The series starts here.) What can we do to at least find a reasonable way of weighing the details of life surrounding us in this virtual bubble? There are two answers lodged in one question here. First: What practical steps can we take to make sure we are as little effected by the all consuming maw of illusory communications as is humanly possible? Second: Are there any ways of identifying voices we can trust from the various perspectives of this fictional panorama? No easy task. We shall deal with this in our concluding essay next time. Let’s tackle the practical issue first.
The main principle is this. We are all infected by today’s Propaganda. As Jacques Ellul points out intelligence is no defense. The very people who think themselves most up to date are often the most heavily propagandized. So the question then is not how to avoid propaganda, but how to recognize the depths of our own infection. In a way our situation is quite similar to the only Canadian postapocalyptic film I have ever seen: Pontypool. Which has the end of the world coming through an infection of words. And this is brilliant for being a direct correlation to propaganda and for it taking place in Canada one of the most politically correct hot spots on earth, complete with legislation to back it up. In Pontypool the radio station at the core of the film is also a source of this lethal infection. All communications media spread the infection. Conversations also spread it. And this verbal virus effects people by driving them completely murderous. It’s a excellent analogy, if a bit too extreme to help us to understand our own level of propaganda infection.
Allow me to suggest a better indicator: The Knee Jerk Reaction.
Obviously the concept of the Knee Jerk Reaction is related to the reflex test where a physician taps a specific spot on your knee to see if your leg moves involuntarily. But there is a big difference between this physical test and our propaganda test. When your knee jerks that’s a very good thing. It means your reflexes are working correctly. But emotionally the knee jerk reaction means something exactly the opposite. It means when you hear certain words, concepts and names you react instantly, and usually it’s not very pleasant. That’s the Knee Jerk Reaction. And that’s a serious problem.
Now we all have them, Knee Jerk Reactions. Someone is talking about something and as soon as a word or possible thought passes through the air you are immediately disturbed. So you hear words like Trump, or abortion, or gay, or taxes, or war, or trans, or Clinton, or Macron, or Merkel, or Putin, or Obama, or Thatcher, or Reagan, or Republican, or Democrat, or feminism, or Muslim, or Christian, or atheist, or God, or witchcraft, or Satan, or Marvel, or DC, or Star Wars, or Harvard, or Yale, or Texas, or Russia, or China, or Africa, or blackface, or liberal, or equality, or free speech, or nationalist, or socialist, or vegan, or McDonald’s, or Starbucks, or T-Series or anything else that instantly changes your mood and there, my friends, lies your propagandized soul exposed for the world to see. And to the degree you find yourself at a loss of control in your anger, hatred, disgust, or fear that is the degree to which you can reckon yourself fully propagandized by something. And we all have these Knee Jerk Reactions. Don’t bother to deny it. Because that too will be a sign of the same.
Let’s Look For Your Jerking Knees. (Click to Expand)
Did You Figure Out What Causes You To Lose Your Mind?
Now I’m not saying there aren’t reasons for reactions. Oh there are… Except, once said, we have to then come straight to this point: How can we trust the sources of our news and information. When I first started to understand the depth of our envelopment in Propaganda we weren’t yet living in THIS world. Yes each news outlet had its viewpoint, but we hadn’t been bogged down in endless conspiracy theories yet. There was no Internet to spread the immediate reactions. If a pastor in Florida burned copies of the Koran in Florida no one even knew about it, let alone died in Palestine. And so I would say to folks then when I read Time Magazine or watch CBS News I know that something has happened, but I don’t necessarily trust that media’s interpretation of the facts. I came to understand this early because I was in a primary Jesus People group when I was young. Reporters from national news services occasionally wrote stories on us and I was always impressed by how little they really understood of what they had seen. Their stories were usually skewed by the reporters bias. Good reporters I learned sought to be fair, acknowledging their own biases, and working to put them aside. Not only are very few reporters today that good, but the idea of putting aside your biases today is nearly a lost art. (I say nearly, but fortunately not totally.) But today’s reporters proudly display their political biases and completely skew their news accordingly. Then again in these late postmodern times truth is seen as a relic of dead Western Civilization. Resulting in a new phenomenon, not merely changing the narrative, in which the word ‘narrative’ equals the word ‘spin’, but removing the veracity of the event at all.
Now when I see news I wonder if the event even happened? Is it Fake News? And even that phrase ‘Fake News’ is a hotly contested neologism. The Left claims that all Fake News is Right slanted. The Right claims the same about the Left. But I think its use points out the exact reality we find ourselves in. Not only is it the interpretation that is at stake but now the actual reality is in question. So what to do? How do we avoid being dragged into these propaganda wars within our own minds? And across the fiction of news as it has devolved in this hysterical age? We will talk about sources in our last essay. But for now let’s work on developing our powers of observation.
So a sudden story erupts. It’s not a hurricane in Florida, an Earthquake in Chile, but rather it’s one of those many events that have gripped us one after another for years now. There is a photo. A short video. A protest somewhere. A march. Suddenly it’s politically hot. Everyone’s talking about it. People pass stories, interpretations, memes on social media. You are meant to feel stupid if you don’t agree with the dominant and instant media interpretation. It’s ‘trans bathrooms’, ‘Grab ’em by the pussy.’ Charlottesville, Jefferson, Portland, Berkeley, it’s the MAGA hat kid with his ‘smirk’, it’s Jussie Smollett and his ‘noose’, it’s comments at the Academy Awards, or by a rising political star. What do you do?
How an Online Propaganda Mob Forms
First of all, Back the hell up! Do not form a opinion on the first day or three. Because, as we have seen, what actually happened isn’t even known yet. When the Covington Catholic boys incident was at last known everyone had to apologize. Because full videos from the day, uploaded on the day, were completely ignored by folks who interpret these events for us on television. And the event that supposedly got everyone so worked up… never happened! And yet there are still folks who will swear they ‘know what they saw’ without ever having watched the full video. And that, my friends, is the most egregious effect of Propaganda upon us. It can change the reality of what we see into what we wish to see.
So back off! Have courage. Don’t share your opinions, your conclusions, your accusations, your anything! about these things on social media. Don’t pass on articles proving ‘the point’. Don’t assume you know. Because you know what? You probably know nothing. And how can you? The event is still unfolding. There are those who still don’t understand what the presence of Antifa meant at Charlottesville. Why? The mainstream media omitted them from their narrative. Yes it was absolutely frightening to see the presence of this new White Nationalist movement. But it was just as blood curdling to see honest to God Communists there as well. And the authorities let them come together. So what actually did happen? And will you over react to what I just written? And yes, I fully realize these things are molten hot.
So my advice: STOP. Stop passing on your pet Propaganda on Facebook, Twitter, YouTube, etc. That doesn’t mean stop thinking. Au contraire! It means start thinking and stop that jerking knee. Reacting is what the goal of all Propaganda is. Stop with the pointed jokes against (fill in the blank). Stop spreading pro/anti gun, PETA, Christian, LGBTQ+, Atheist, Trans, etc. Propaganda. Dehumanization and real hatred are the only things spread that way. Stop with commentary on things that happened this morning that quite literally you can’t know anything about yet. Stop getting newsfeed alerts on your phone. Stand back from it all and get your breath and mind working again. Stop fantasizing about doomsday and revenge scenarios. Learn to read again, not merely to skim. Read books. Make no phone zones. Try to understand history in order to understand the current hysteria. Find trustworthy sources. Don’t listen to movie stars, sports stars, television stars about politics. What they say about the craft of acting is valuable. What they think about current politics is usually just Knee Jerk Propaganda.
And finally get back to reality. Have people over for dinner. (I’m extremely serious about this.) Remember all those people you hate so much, who believe that tripe that you would never swallow, they are humans too. And if you sat down to dinner with them you would find that out. Unless you are so propagandized that all you can see is the shallow symbols of opposition. Very few conservative folk are actually that dreaded Far Right ogre you imagine. Most Left leaning souls are not the mindless SJW’s. But you may indeed meet those with whom you disagree. Then talk. Have a real conversation. Perhaps the most salient quote from Jacques Ellul is this “Discussion ends Propaganda.” Don’t be afraid. Just do it. Even with the most polarized people you encounter, if you can, if you dare. For it is only by learning to do so that we can avert the true disaster of a new American Civil War.
Fortunately there a few signs of hope.
In our conclusion we’ll examine the possibility of trustworthy sources. And examine the hope embedded in this moment.
Come back soon.
Oh and if you haven’t read the rest of this series you can start here.
And for more practical advice on finding reality again try this essay.
March 11, 2019 | Categories: Alt-Right, Alternative Culture, Anti-Cute, Antifa, Antisemitism, Books, Charlottesville, Christian Propaganda, Commercial Logos, Communism, Conspiracy Theories, Cute, Fascism, Film, Jacques Ellul, Jesus People, Pontypool, Propaganda, Propaganda: The Formation of Men's Attitudes, Propagandes, Smartphone, Social Networking, technology, The Anadrome, Trump, Truth | Tags: Alt-Right, American Culture, Christianity, communication, Dinners, History, Jacques Ellul, Politics, Pontypool, Posters, Propaganda, rage, Reading, Social Media, Social Networking, tactics, technology | 10 Comments
Propaganda proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes – The two great routes that this sub-propaganda takes are the conditioned reflex and the myth. Jacques Ellul – Propaganda
Back in the early 90’s, before most people were converted to anything called the Internet, just after the Soviet Union finally collapsed, I noticed that a very high percentage of Americans hardly even noticed the end of the Cold War. And except for new European tourist possibilities the reality of an end to this monumental ideological struggle barely impinged upon the waking consciousness of the majority of US citizens. There were no bells ringing. People did not dance in the streets. In 1989 we did watch on television as Berliners danced on the Wall, but after the 1991 coup in Soviet Russia, which spelled the end of the very real Cold War epoch, people generally hunkered down and went about their business. Why? (And what about China, Cuba and North Korea?)
I quickly came to realize that most folks in North America had already found a new enemy and a new war to fight: What we now call the Culture Wars. Interestingly enough, at the time, the mainstream pundits in newspapers and on television even disparaged the term as Conservative Propaganda. I seriously doubt many folks do anymore. If the last election proves anything, it certainly reveals the radically divergent viewpoints that have festered since then.
Back in the early 1990’s a thought came to me as I walked through Soho in New York City one afternoon. I realized that we had entered a new troubling realm. That, as we had increasingly come under the influence of Propaganda as our window to the world, we had become more divided than ever. More ominously it was inevitable that, following Jacques Ellul’s logic, in the future PROPAGANDA, in a very real sense, WOULD BE THE WAR. In other words that war would be take place in and for our minds first and foremost. This warfare might lead eventually to real war, but long before that there would be mental and emotional battles causing deep psychic damage amongst vast swathes of the populace. Sadly that is exactly where we are today. We are in the midst of the Propaganda War. And it is vicious, ugly and irrational on all sides. It is chaotic, noisy, infesting the mind with arguments and hatreds, with deprecations and scorn, with fear and neurosis. The chaos of the mosaic wall of cultural noise has become deafening and is transforming itself into something lethal. And we are all wrapped up in it.
And apart from all of the obvious clutter, and in even more insidious ways, it has become far too commonplace for each of us to give into the fire hydrant flow of Propaganda blasting from today’s polarized ‘news’ sites straight into the open mouth of social media. It is a gusher so intense that people simply react without even a pretense of concern for something as obvious as facts, fairness or logic. And I do mean all of us (no one is excluded here). I feel it within myself. Folks are hysterical about politics these days. It reminds me of nothing less than Weimar Germany. The dark fluctuations between extreme Left and Right. People jump straightway from event to demonization without a second’s notice. The filters for deliberation seem to have vanished altogether. The time it takes to process anything seems to take as long as it takes to type this sentence down and make a snarky comment.
But here is the truth. All of these people we demonize are still human beings: Trump is a human being, though he often acts as a caricature. Neo-Nazis are still human beings, repugnant as their ideologies are. Social Justice Warriors are still human beings, though they seem to have gone out of their way to insist that any traditional notion of humanity is obsolete. Black Lives Matter are human beings even though the perpetually play the victim role while snarling at those who don’t understand. Muslim terrorists are still human beings no matter how many lives fall under their rage. Antifa are human beings though they openly evoke a serious variation on Communist ideology and perpetrate hatred on those who they say are haters. (And what does the word hate mean anymore? When if you merely dislike a Marvel movie you can be considered a Marvel ‘hater’.) Everyone you disagree with and find to be useless and vile are still human beings, and deserve to be treated with humanity and compassion no matter who they are and what they believe. But as Jacques Ellul said in his book Propaganda: ‘Hate, hunger, and pride make better levers of propaganda than do love or impartiality.’
I have been monitoring these things much more seriously in the last year and the words Civil War have started to appear more and more on both Left and Right wing sources. Wait a minute let me stop and say that again. Civil War… Do you have any idea what that means? Can you see the piles of corpses and smoking ruins? Do you realize what the body count was from the last Civil War? Does your political correctness or mockery demand we feed Moloch with our children? Or adults? Our future? In order to create the world you imagine?
And the Middle which held things together has become scarce indeed. As the generations of World War 2 remembering souls shuffle off the stage forever, that is folks who dealt with actual Fascists and Communists, we have replaced them with American citizens with no real grasp of history. Even the most educated among us are quite thin in historical understanding. To call Trump a Fascist is to have no understanding of what Fascism truly is. This is not to praise Trump. Populism and Fascism are two very different things. This is obviously a low point in American history. There are indeed elements on the extreme Right that are metastasizing. Does it need to be repeated over and over that not everyone who is right wing or voted for Trump can be tarred with the vitriol spewing from the Left and their general lock on the media. There is bile enough on both sides to go around. And most of it is spread by means of social media in one form or another. I don’t even trust my good friends when they give in to the heat of this Propaganda moment.
One of the scariest experiences I had in the last year occurred when I watch one of the presidential debates through YouTube. Now all of the media live-streaming this ‘event’ had comment columns, which whizzed by insanely, making the notion of commentary a ersatz farce merely due to the blinding speed of it before one could actually attempt to read the messages scrawled on what essentially has become the bathroom walls of our culture. That same speed-induced vertigo is evidenced when an author or YouTuber conducts a LIVE Feed. You see the well meaning host trying valiantly to catch up even to reading the hundreds or thousands of comments. Comment is reduced to hand waving or Sharpie scrawls.
But the dire nature of the problem smashes you in the face with a sledge hammer when you take a moment to read the comments on a political forum. It’s strange we live in times where the mantra has for far too long been ‘Be positive!’ And it is my observation that this childish slogan has produced its exact contrary opposite. It has created a violent beast. And that is America 2017. A frightened ill-informed populace of citizens who no longer have the character to weigh issues, to delay judgement until the facts are in, to measure events against history. And I mean the leaders as well as the voters. It’s as if the Cold War, World War 2, the Civil War, and American Revolution had never occurred. One sees people carrying torches in emulation of Triumph of the Will, or another group insanely chanting ‘Shame! Shame! Shame! Shame!’ rather than allow a centrist speaker to talk, one sees lesbians castigated for refusing to consider romance with trans ‘women’, light skinned black folk sidelined for the color of their skin by darker hued more politically charged comrades, and that word (!) ‘Comrade’ is coming back into Left wing fashion, as if the bodies of 100 million people hadn’t already been slaughtered to the cause of perfect identical equality. And I mentioned earlier the rise of antisemitism on both the Right and the Left. All in all we are seeing the forces dehumanization everywhere… and that is should freeze the blood of anyone truly conversant in history or actual politics. (But how can you see people as human beings if most of your contacts are made online?)
Expand this to full page. Then watch the comment scroll here if you dare.
And the comments? They scrolled by like the droolings of hell. From Alt-Right Kekistani mockery to Left wing crybullies. To read them as an outsider, as someone who lives in the real world, was to peek into the pathological heart of America and our 21st Century heart of darkness. There was no entrance of human language into this maelstrom of political psychosis. To write anything was to indulge in the fantasy of that the Internet has allowed one’s words to speak meaningfully into this chaos of visual and aural noise. The only thing one could say is to paraphrase Jeremiah, later quoted in the book of Revelation, where we are instructed concerning the nightmare city of Babylon to “Come out of her, my people, so that you will not share in her sins or contract any of her plagues.” Come out of cyberspace! Retain your humanity. Stop living in this virtual lie. Flee the political Propaganda boiling on all sides and shared by your ‘friends’. Remember your human neighbors, left and right. Use the computer with great skepticism, but live offline. Because if we don’t then the vitriol of minds poisoned in this Propaganda War will spill, as it already has, onto the streets. If you stare into your palms long enough you will see this. And it will rivet you to the spot. And you will have no answer but more Propaganda. Come! Live out here with those of us that strive to retain the physical world. Those who attempt the difficult task of caring for humanity, even those we completely disagree with.
(But wait Byrne! I hear a possible Christian friend saying. I know you’re a Christian. Doesn’t Christ have the answer? Oh yeah. I forgot. Much as I hate to say it, we Christians, likewise, have simply colluded in this whole process just like anyone else. Don’t believe me? Come back next time… Well on second thought… maybe you shouldn’t. It’s not going to be pretty.)
(Now I have to get off line again. I’ve already spent too much time typing away in the virtual dark.)
September 20, 2017 | Categories: Alt-Right, Antifa, Antisemitism, Berlin, Berlin Wall, Charlottesville, Christian Propaganda, Cold War, Computers, Fascism, Gulag Archipelago, Jacques Ellul, National Socialism, Nazis, Politics, Presidential Debates 2016, Propaganda, Propaganda: The Formation of Men's Attitudes, Propagandes, Social Media, Social Networking, Soviet Union, technology, The Anadrome, Trump, United States History | Tags: communication, Communism, Fascism, History, Jacques Ellul, Love, Politics, Propaganda, rage, Social Networking, technology, USA | 5 Comments